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内 容 提 要本书从概念体系、基础理论,到旅游目的地管理的利益相关群体,再到旅游目的地的管理实践,建构起对旅游目的地管理的认知逻辑链条,以帮助读者逐步建立对旅游目的地管理的感知,并且通过案例来解读相关概念和方法的实际运用场景。本书在每章开头用思维导图呈现出该章知识强化点及各要点间的逻辑关系,便于读者对本书的全面掌握。此外,每章的学习目标和关键词(中英文对照) ,也在章节开头作了说明,便于使用本书的读者进行对照学习。AbstractThis book constructs the cognitive logic chain of tourism destination management from the concept system and basic theory to the stakeholders , and then to the management practice of tourism destination, so as to help readers gradually establish their perception of tourism destination management, and interpret the practical application scenarios of relevant concepts and methods through cases. At the beginning of each chapter, the knowledge strengthening points of this chapter and the logical relationship among the points are listed with a knowledge graph, so that readers can fully master the book. In addition, the learning objectives and technical words (in Chinese and English) of each chapter are also indicated at the beginning of the chapter, which is convenient for readers who use the book to learn by comparison.
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